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Celebrity entrepreneurship and celebrity endorsement Similarities, differences and the effect of deeper engagement
Increasingly, celebrities appear not only as endorsers for products but are apparently engaged in entrepreneurial roles as initiators, owners and perhaps even managers in the ventures that market the products they promote. Despite being extensively referred to in popular media, scholars have been slow to recognize the importance of this new phenomenon.
This thesis argues theoretically and…
Contributors
- Davidsson Per Professor
- Anderson Helén Professor
- Wahlbin Claes Professor
- Fischer Eileen Professor
- Internationella Handelshögskolan Högskolan i Jönköping Internationella Handelshögskolan IHH, EMM (Entrepreneurskap, Marknadsföring, Management)
Creator
- Hunter Erik , Internationella Handelshögskolan, Högskolan i Jönköping, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)
Date
- 2009
- 2009-05-27
- 2009-06-03
- 2009-06-03
- 2009-05-27
- 2009
Contributors
- Davidsson Per Professor
- Anderson Helén Professor
- Wahlbin Claes Professor
- Fischer Eileen Professor
- Internationella Handelshögskolan Högskolan i Jönköping Internationella Handelshögskolan IHH, EMM (Entrepreneurskap, Marknadsföring, Management)
Creator
- Hunter Erik , Internationella Handelshögskolan, Högskolan i Jönköping, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)
Date
- 2009
- 2009-05-27
- 2009-06-03
- 2009-06-03
- 2009-05-27
- 2009
Providing institution
Aggregator
Rights statement for the media in this item (unless otherwise specified)
- http://rightsstatements.org/vocab/InC/1.0/
- http://rightsstatements.org/vocab/InC/1.0/
Identifier
- oai:DiVA.org:hj-9284
Format
- electronic232
- electronic
- 232
Language
- en
- en
Is part of
- http://data.theeuropeanlibrary.org/Collection/a1041
Relations
- JIBS Dissertation Series57
Year
- 2009
Providing country
- Sweden
Collection name
First time published on Europeana
- 2014-09-07T10:40:10.034Z
Last time updated from providing institution
- 2014-09-07T10:40:10.034Z