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Topics on Branding Exploring the Brand Construct and its Linkages to Risk, Value and Trust in a Business-to-Business Context
In this thesis, the brand construct and its connections to risk, value and trust are explored in a Business-to-Business context.
The different characteristics of B2B and B2C marketing is elaborated upon and coupled with brand management strategies viable in the respective markets.
Contemporary academic theory on the explored constructs is discussed, and an…
Contributors
- Rehme Jakob Assistant Professor
- Kindström Daniel Assistant Professor
- Jakob Rehme Assistant Professor
- Linköpings universitet Institutionen för ekonomisk och industriell utveckling Industriell marknadsföring och industriell ekonomi
Creator
- Lindwall Carl 1985- , Linköpings universitet, Industriell marknadsföring och industriell ekonomi
- Larsson Martin 1985- , Linköpings universitet, Industriell marknadsföring och industriell ekonomi
Type of item
- Student thesis
- book
- Book
Date
- 2010
- 2010-09-11
- 2010-09-22
- 2010-09-22
- 2010-09-11
- 2010
Contributors
- Rehme Jakob Assistant Professor
- Kindström Daniel Assistant Professor
- Jakob Rehme Assistant Professor
- Linköpings universitet Institutionen för ekonomisk och industriell utveckling Industriell marknadsföring och industriell ekonomi
Creator
- Lindwall Carl 1985- , Linköpings universitet, Industriell marknadsföring och industriell ekonomi
- Larsson Martin 1985- , Linköpings universitet, Industriell marknadsföring och industriell ekonomi
Type of item
- Student thesis
- book
- Book
Date
- 2010
- 2010-09-11
- 2010-09-22
- 2010-09-22
- 2010-09-11
- 2010
Providing institution
Aggregator
Rights statement for the media in this item (unless otherwise specified)
- http://rightsstatements.org/vocab/InC/1.0/
- http://rightsstatements.org/vocab/InC/1.0/
Identifier
- oai:DiVA.org:liu-59001
Format
- electronic153
- electronic
- 153
Language
- en
- sv
Is part of
- http://data.theeuropeanlibrary.org/Collection/a1041
Year
- 2010
Providing country
- Sweden
Collection name
First time published on Europeana
- 2014-09-07T11:14:31.321Z
Last time updated from providing institution
- 2014-09-07T11:14:31.321Z