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RELATIONSHIP MARKETING IN FUNCTION OF NEW MANUFACTURING PHILOSOPHY
Today's technical and technological development, as well as the development of a modern man consciousness, resulted with the existence of large production capacities in manufacturing businesses in one hand, with expressed consumers individual needs on the other hand. The struggle for existence has become more demanding, motivating manufacturers to meet consumers needs with better quality. This imp…
Contributors
- Dukić, Branimir
Creator
- Obraz, Robert
Publisher
- Josip Juraj Strossmayer University of Osijek. Faculty of Economics in Osijek.
Subject
- marketing
- relationship marketing
- CRM
- production
- production processes
- Industry 4.0.
- SOCIAL SCIENCES. Economics. Marketing.
- Trade. Commerce. International economic relations. World economy
- Manufacturing
Type of item
- info:eu-repo/semantics/doctoralThesis
- text
Date
- 2017-02-17
- 2017-02-17
Contributors
- Dukić, Branimir
Creator
- Obraz, Robert
Publisher
- Josip Juraj Strossmayer University of Osijek. Faculty of Economics in Osijek.
Subject
- marketing
- relationship marketing
- CRM
- production
- production processes
- Industry 4.0.
- SOCIAL SCIENCES. Economics. Marketing.
- Trade. Commerce. International economic relations. World economy
- Manufacturing
Type of item
- info:eu-repo/semantics/doctoralThesis
- text
Date
- 2017-02-17
- 2017-02-17
Providing institution
Aggregator
Rights statement for the media in this item (unless otherwise specified)
- http://rightsstatements.org/vocab/InC/1.0/
Identifier
- https://dr.nsk.hr/islandora/object/efos:1561
- https://urn.nsk.hr/urn:nbn:hr:145:590423
- https://repozitorij.unios.hr/islandora/object/efos:1561
- https://dr.nsk.hr/islandora/object/efos%3A1561/datastream/TN/view/
Format
- application/pdf
Language
- hrv
Providing country
- Croatia
Collection name
First time published on Europeana
- 2019-04-05T13:44:25.650Z
Last time updated from providing institution
- 2019-04-05T13:44:25.650Z