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The influence of peripheral motivators as marketing tools on post transactional loyalty of blood donors
Modern business conditions and expressed hyper competition impose a new strategic approach that focuses on beneficiaries / donors and development of long-term good business relationships. The quality of customer relationships is important for institutional survival, growth and prosperity of the organization, both in profit as well as the non-profit sector. The activities of non-profit organization…
Contributors
- Pavičić, Jurica
Creator
- Blažević, Zrinka
Publisher
- University of Zagreb. Faculty of Economics and Business.
Subject
- SOCIAL SCIENCES. Economics. Marketing.
- Economics. Economic science
- CRM
- blood donors
- loyality
- primary motivators
- peripheral motivators
Type of item
- info:eu-repo/semantics/doctoralThesis
- text
Date
- 2016
- 2016
Contributors
- Pavičić, Jurica
Creator
- Blažević, Zrinka
Publisher
- University of Zagreb. Faculty of Economics and Business.
Subject
- SOCIAL SCIENCES. Economics. Marketing.
- Economics. Economic science
- CRM
- blood donors
- loyality
- primary motivators
- peripheral motivators
Type of item
- info:eu-repo/semantics/doctoralThesis
- text
Date
- 2016
- 2016
Providing institution
Aggregator
Rights statement for the media in this item (unless otherwise specified)
- http://rightsstatements.org/vocab/InC/1.0/
Identifier
- https://dr.nsk.hr/islandora/object/efzg:321
- https://urn.nsk.hr/urn:nbn:hr:148:397865
- https://repozitorij.unizg.hr/islandora/object/efzg:321
- https://dr.nsk.hr/islandora/object/efzg%3A321/datastream/TN/view/
Format
- application/pdf
Language
- hrv
Year
- 2016
Providing country
- Croatia
Collection name
First time published on Europeana
- 2019-04-05T13:44:31.710Z
Last time updated from providing institution
- 2019-04-05T13:44:31.710Z