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The Analysis of the Discourse of Advertising : (on the corpus of press media in Croatia)
The thesis "The Analysis of the Discourse of Advertising (on the corpus of press
media in Croatia) analyzes the discourse of advertising from a multidisciplinary
aspect. So far, advertising has been analyzed from the aspect of different
professions - linguistics, sociology, economy and culture.
Multidisciplinarity in the research opened the problem of the language
definition and terminology w…
Contributors
- Srdoč-Konestra, Ines
Creator
- Pavlović, Liljana
Publisher
- University of Rijeka. Faculty of Humanities and Social Sciences. Department of Croatian Language and Literature.
Subject
- INTERDISCIPLINARY AREAS OF KNOWLEDGE. Croatian Studies.
- Publicity. Information work. Public relations
- discourse of advertising
- advertising
- press media
- advertisements
Type of item
- info:eu-repo/semantics/doctoralThesis
- text
Date
- 2010-12-29
- 2010-12-29
Contributors
- Srdoč-Konestra, Ines
Creator
- Pavlović, Liljana
Publisher
- University of Rijeka. Faculty of Humanities and Social Sciences. Department of Croatian Language and Literature.
Subject
- INTERDISCIPLINARY AREAS OF KNOWLEDGE. Croatian Studies.
- Publicity. Information work. Public relations
- discourse of advertising
- advertising
- press media
- advertisements
Type of item
- info:eu-repo/semantics/doctoralThesis
- text
Date
- 2010-12-29
- 2010-12-29
Providing institution
Aggregator
Rights statement for the media in this item (unless otherwise specified)
- http://rightsstatements.org/vocab/InC/1.0/
Identifier
- https://dr.nsk.hr/islandora/object/svkri:3301
- https://urn.nsk.hr/urn:nbn:hr:188:757718
- https://www.unirepository.svkri.uniri.hr/islandora/object/svkri:3301
- https://dr.nsk.hr/islandora/object/svkri%3A3301/datastream/TN/view/
Format
- application/pdf
Language
- hrv
Providing country
- Croatia
Collection name
First time published on Europeana
- 2019-04-05T13:44:15.468Z
Last time updated from providing institution
- 2019-04-05T13:44:15.468Z