The influence of the pricing strategies in hotel industry on the value chain and performance of tourist destinations

Performance measurement has been a focus of the business practice and theory, probably since the existence of business itself. In the last 30 years, many new paradigms and models in the field have appeared, such as the Value chain model (Porter, 1985) or the Balance Scorecard (Kaplan and Norton, 1992, 1996). However, such scientific and practical advancements,generally applicable for the productio…