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The Analysis of the Discourse of Advertising : (on the corpus of press media in Croatia)

The thesis "The Analysis of the Discourse of Advertising (on the corpus of press
media in Croatia) analyzes the discourse of advertising from a multidisciplinary
aspect. So far, advertising has been analyzed from the aspect of different
professions - linguistics, sociology, economy and culture.
Multidisciplinarity in the research opened the problem of the language
definition and terminology w…

Katso tarjoavan laitoksen verkkosivustolta (avautuu uuteen ikkunaan)

Myötävaikuttajat

  • Srdoč-Konestra, Ines

Luoja

  • Pavlović, Liljana

Julkaisija

  • University of Rijeka. Faculty of Humanities and Social Sciences. Department of Croatian Language and Literature.

Aihe

  • INTERDISCIPLINARY AREAS OF KNOWLEDGE. Croatian Studies.
  • Publicity. Information work. Public relations
  • discourse of advertising
  • advertising
  • press media
  • advertisements

Aineisto tyyppi

  • info:eu-repo/semantics/doctoralThesis
  • text

Päivämäärä

  • 2010-12-29
  • 2010-12-29