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POTENTIAL OF MOBILE MARKETING IN CROATIAN TOURISM
The dissertation provides a systematic and comprehensive overview and analysis of the current situation in using techniques and tools of electronic marketing in mobile environment in order to establish relevant strategic options aimed at achieving growth of tourism. By researching the current situation was analysed and components of mobile. The analysis led to a standardisation model of tourism mo…
Contributeurs
- Ružić, Drago
Créateur
- Kelić, Ivan
Éditeur
- Josip Juraj Strossmayer University of Osijek. Faculty of Economics in Osijek.
Thème
- tourism
- tourism of the Republic of Croatia
- electronic marketing
- mobile marketing
- information and communication technology
- SOCIAL SCIENCES. Economics. Marketing.
- Tourism
- Tourisme
Type d'item
- info:eu-repo/semantics/doctoralThesis
- text
Date
- 2016-07-18
- 2016-07-18
Contributeurs
- Ružić, Drago
Créateur
- Kelić, Ivan
Éditeur
- Josip Juraj Strossmayer University of Osijek. Faculty of Economics in Osijek.
Thème
- tourism
- tourism of the Republic of Croatia
- electronic marketing
- mobile marketing
- information and communication technology
- SOCIAL SCIENCES. Economics. Marketing.
- Tourism
- Tourisme
Type d'item
- info:eu-repo/semantics/doctoralThesis
- text
Date
- 2016-07-18
- 2016-07-18
Institution partenaire
Agrégateur
Licence du support dans cet enregistrement (sauf indication contraire)
- http://rightsstatements.org/vocab/InC/1.0/
Identificateur
- https://dr.nsk.hr/islandora/object/efos:889
- https://urn.nsk.hr/urn:nbn:hr:145:997528
- https://repozitorij.unios.hr/islandora/object/efos:889
- https://dr.nsk.hr/islandora/object/efos%3A889/datastream/TN/view/
Format
- application/pdf
Langue
- hrv
Pays fournisseur
- Croatia
Nom de la collection
Première publication sur Europeana
- 2019-04-05T13:44:19.033Z
Dernière mise à jour de l'Institution partenaire
- 2019-04-05T13:44:19.033Z