Logáil isteach chun an mhír seo a fheiceáil i dteangacha eile
"Deutsche Kultur" und Werbung: Studien zur Geschichte der Wirtschaftswerbung von 1918 bis 1945
This dissertation offers a history of modern commercial advertising during the first half of the twentieth century and demonstrates that despite cultural barriers, advertising colonized the everyday world of Germans and began to encroach upon "German culture". The work shows that the construct of "German culture" was not only defined by bourgeois high culture, but rather increasingly by factors fr…
Cruthaitheoir
- Schug, Alexander
Foilsitheoir
- Humboldt-Universität Berlin
Ábhar
- Sociology & anthropology
- Economics
- News media, journalism, publishing
- History
- Cultural Sociology, Sociology of Art, Sociology of Literature
- Marketing
- Social History, Historical Social Research
- Advertising, Public Relations
- modernization
- consumption
- …
- Eacnamaíocht
- Stair
- Tomhaltachas
- Television advertisement
Cineál míre
Cruthaitheoir
- Schug, Alexander
Foilsitheoir
- Humboldt-Universität Berlin
Ábhar
- Sociology & anthropology
- Economics
- News media, journalism, publishing
- History
- Cultural Sociology, Sociology of Art, Sociology of Literature
- Marketing
- Social History, Historical Social Research
- Advertising, Public Relations
- modernization
- consumption
- …
- Eacnamaíocht
- Stair
- Tomhaltachas
- Television advertisement
Cineál míre
Institiúidí soláthartha
Comhbhailitheoir
Ráiteas um Chearta Ceadúnas do na meáin sa mhír seo (mura sonraítear a mhalairt)
- http://creativecommons.org/licenses/by-nc-nd/4.0/
Cearta
- GESIS - Leibniz-Institut für Sozialwissenschaften. Bibliothek Köln
Dáta cruthaithe
- 2010
- 2010
Áiteanna
- Deutschland, Berlin
Bunadh
- Status: Veröffentlichungsversion; begutachtet (peer reviewed)
Foinse
- Q-Serie (13)
Aitheantóir
- oai:gesis.izsoz.de:document/27355
- 978-3-86004-244-1
- http://www.ssoar.info/ssoar/handle/document/27355
- urn:nbn:de:0168-ssoar-273552
- http://www.ssoar.info/ssoar/bitstream/handle/document/27355/ssoar-2010-schug-deutsche_kultur_und_werbung.pdf?sequence=1
- http://www.deutsche-digitale-bibliothek.de/item/AQIMTVIP5V4AYZAN5U3LVOTW4Z4SR3KV
Meid
- Seite(n): 378,94
Formáid
- application/pdf
Teanga
- ger
- deu
Bliain
- 2010
Tír sholáthair
- Germany
Ainm bailiúcháin
Ar fáil den chéad uair ar Europeana
- 2022-01-21T09:51:58.264Z
An uair dheireanach a nuashonraíodh ón institiúid sholáthartha
- 2022-01-21T09:51:58.264Z