Marketinški pristup valorizacije kulturne baštine u funkciji razvoja turizma : doktorska disertacija

Cultural heritage and tourism are a complex economic activity which can contribute to the economic
development of many countries. The use of cultural heritage sources which have arisen in the course of
numerous decades on the soil of the modern should be the primary task. At the same time, the
development of tourism with a better quality contributes to the strengthening of the national cultural
id…