Mediated Public Diplomacy of the Islamic State in Iraq and Syria: the Synergistic Use of Terrorism, Social Media and Branding

This study aims to provide an initial theoretical model for understanding and analyzing the mediated public diplomacy strategy of virtual states. It examines the mediated public diplomacy strategy of the Islamic State in Iraq and Syria (ISIS) and its ability to synchronize terrorism tactics with communication strategies to gain media access and exposure, push news frames that serve its interests, …