Prijava za pregled ovog predmeta na drugim jezicima
Investigating Channel Push Branding The Case of Konftel
The role of branding in building distribution relationships has attained increased attention in the marketing literature lately and several studies have shown that branding is an effective tool for building stronger relationships between manufacturers and their distribution partners. Unfortunately these findings fail to explain how channel push strategies work independently of consumer pull str…
Suradnici
- Vincze Zsuzsanna
- Nylén Ulrica Studierektor
- Umeå universitet Samhällsvetenskapliga fakulteten Handelshögskolan vid Umeå universitet
Stvorio/la
- Björkman Mattias 1986- , Umeå universitet, Handelshögskolan vid Umeå universitet
Vrsta predmet
- Student thesis
- book
- Knjiga
Datum
- 2011
- 2011-06-01
- 2011-10-11
- 2011-10-11
- 2011-06-01
- 2011
Suradnici
- Vincze Zsuzsanna
- Nylén Ulrica Studierektor
- Umeå universitet Samhällsvetenskapliga fakulteten Handelshögskolan vid Umeå universitet
Stvorio/la
- Björkman Mattias 1986- , Umeå universitet, Handelshögskolan vid Umeå universitet
Vrsta predmet
- Student thesis
- book
- Knjiga
Datum
- 2011
- 2011-06-01
- 2011-10-11
- 2011-10-11
- 2011-06-01
- 2011
Institucija iz koje dolazi
Agregator
Uvjeti korištenja medija u ovom zapisu (osim ako nije drugačije navedeno)
- http://rightsstatements.org/vocab/InC/1.0/
- http://rightsstatements.org/vocab/InC/1.0/
Identifikator
- oai:DiVA.org:umu-46804
Format
- electronic67
- electronic
- 67
Jezik
- en
- en
Dio je
- http://data.theeuropeanlibrary.org/Collection/a1041
Godina
- 2011
Država iz koje dolazi
- Sweden
Naziv zbirke
Prvi put objavljeno na Europeana
- 2014-09-07T11:22:10.238Z
Zadnji put ažurirano od institucije koja pruža podatke
- 2014-09-07T11:22:10.238Z