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The impact of competition factors on the success of the global chain hotels

The rulers of the world are not only those who have the political and military power, but also those who have economic power. Economic strength of leading global hotel chains enables global competitiveness, creating consumer behavior and tourism trends, with impact on economic, social and other trends. The basic characteristic of the tourism market is globalism. In order to ensure presence in the …

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Suradnici

  • Bartoluci, Mato

Stvorio/la

  • Vrkljan, Sanela

Izdavač

  • Sveučilište u Zagrebu. Ekonomski fakultet.

Tema

Vrsta predmet

  • info:eu-repo/semantics/doctoralThesis
  • text

Datum

  • 2016
  • 2016