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RELATIONSHIP MARKETING IN FUNCTION OF NEW MANUFACTURING PHILOSOPHY

Today's technical and technological development, as well as the development of a modern man consciousness, resulted with the existence of large production capacities in manufacturing businesses in one hand, with expressed consumers individual needs on the other hand. The struggle for existence has become more demanding, motivating manufacturers to meet consumers needs with better quality. This imp…

Peržiūrėti teikėjo svetainę (atsidaro naujame lange)

Įnešėjai

  • Dukić, Branimir

Autorius

  • Obraz, Robert

Leidėjas

  • Josip Juraj Strossmayer University of Osijek. Faculty of Economics in Osijek.

Tema

  • marketing
  • relationship marketing
  • CRM
  • production
  • production processes
  • Industry 4.0.
  • SOCIAL SCIENCES. Economics. Marketing.
  • Trade. Commerce. International economic relations. World economy
  • Gamyba

Skaitmeninis objektas tipas

  • info:eu-repo/semantics/doctoralThesis
  • text

Data

  • 2017-02-17
  • 2017-02-17