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Customer relationship management as a source of information for design and improvement of services

Importance of the services in the modern economic environment has been recognized in many countries of the world economy. The development of the service sector and information and communication technology requires new concepts, approaches and methods of management and development of organisation and information systems, which is the subject of information and communication sciences, as …

Peržiūrėti teikėjo svetainę (atsidaro naujame lange)

Įnešėjai

  • Strahonja, Vjeran

Autorius

  • Severović, Kornelija

Leidėjas

  • University of Zagreb. Faculty of Organization and Informatics Varaždin.

Tema

  • customer relationship management
  • services
  • service management
  • data
  • changes
  • SOCIAL SCIENCES. Information and Communication Sciences. Information Systems and Information Science.
  • Business management, administration. Commercial organization

Skaitmeninis objektas tipas

  • info:eu-repo/semantics/doctoralThesis
  • text

Data

  • 2013-06-12
  • 2013-06-12