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The influence of peripheral motivators as marketing tools on post transactional loyalty of blood donors
Modern business conditions and expressed hyper competition impose a new strategic approach that focuses on beneficiaries / donors and development of long-term good business relationships. The quality of customer relationships is important for institutional survival, growth and prosperity of the organization, both in profit as well as the non-profit sector. The activities of non-profit organization…
Colaboradores
- Pavičić, Jurica
Criador
- Blažević, Zrinka
Editor
- University of Zagreb. Faculty of Economics and Business.
Assunto
- SOCIAL SCIENCES. Economics. Marketing.
- Economics. Economic science
- CRM
- blood donors
- loyality
- primary motivators
- peripheral motivators
Tipo de item
- info:eu-repo/semantics/doctoralThesis
- text
Data
- 2016
- 2016
Colaboradores
- Pavičić, Jurica
Criador
- Blažević, Zrinka
Editor
- University of Zagreb. Faculty of Economics and Business.
Assunto
- SOCIAL SCIENCES. Economics. Marketing.
- Economics. Economic science
- CRM
- blood donors
- loyality
- primary motivators
- peripheral motivators
Tipo de item
- info:eu-repo/semantics/doctoralThesis
- text
Data
- 2016
- 2016
Instituição fornecedora
Declaração de direitos para os média neste item (a menos que especificado de outra forma)
- http://rightsstatements.org/vocab/InC/1.0/
Identificador
- https://dr.nsk.hr/islandora/object/efzg:321
- https://urn.nsk.hr/urn:nbn:hr:148:397865
- https://repozitorij.unizg.hr/islandora/object/efzg:321
- https://dr.nsk.hr/islandora/object/efzg%3A321/datastream/TN/view/
Formato
- application/pdf
Língua
- hrv
Ano
- 2016
País fornecedor
- Croatia
Nome da coleção
Publicado pela primeira vez na Europeana
- 2019-04-05T13:44:31.710Z
Última atualização da instituição fornecedora
- 2019-04-05T13:44:31.710Z