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The influence of peripheral motivators as marketing tools on post transactional loyalty of blood donors
Modern business conditions and expressed hyper competition impose a new strategic approach that focuses on beneficiaries / donors and development of long-term good business relationships. The quality of customer relationships is important for institutional survival, growth and prosperity of the organization, both in profit as well as the non-profit sector. The activities of non-profit organization…
Prispievatelia
- Pavičić, Jurica
Tvorca
- Blažević, Zrinka
Vydavateľ
- University of Zagreb. Faculty of Economics and Business.
Predmet
- SOCIAL SCIENCES. Economics. Marketing.
- Economics. Economic science
- CRM
- blood donors
- loyality
- primary motivators
- peripheral motivators
Typ objekt
- info:eu-repo/semantics/doctoralThesis
- text
Dátum
- 2016
- 2016
Prispievatelia
- Pavičić, Jurica
Tvorca
- Blažević, Zrinka
Vydavateľ
- University of Zagreb. Faculty of Economics and Business.
Predmet
- SOCIAL SCIENCES. Economics. Marketing.
- Economics. Economic science
- CRM
- blood donors
- loyality
- primary motivators
- peripheral motivators
Typ objekt
- info:eu-repo/semantics/doctoralThesis
- text
Dátum
- 2016
- 2016
Poskytujúca inštitúcia
Právny stav na médiá v tomto objekt (pokiaľ nie je uvedené inak)
- http://rightsstatements.org/vocab/InC/1.0/
Identifikátor
- https://dr.nsk.hr/islandora/object/efzg:321
- https://urn.nsk.hr/urn:nbn:hr:148:397865
- https://repozitorij.unizg.hr/islandora/object/efzg:321
- https://dr.nsk.hr/islandora/object/efzg%3A321/datastream/TN/view/
Formát
- application/pdf
Jazyk
- hrv
Rok
- 2016
Poskytujúca krajina
- Croatia
Názov zbierky
Prvýkrát zverejnené na Europeana
- 2019-04-05T13:44:31.710Z
Naposledy aktualizované zo strany správcovskej inštitúcie
- 2019-04-05T13:44:31.710Z