Vpis za ogled tega enote v drugih jezikih
The influence of peripheral motivators as marketing tools on post transactional loyalty of blood donors
Modern business conditions and expressed hyper competition impose a new strategic approach that focuses on beneficiaries / donors and development of long-term good business relationships. The quality of customer relationships is important for institutional survival, growth and prosperity of the organization, both in profit as well as the non-profit sector. The activities of non-profit organization…
Sodelavci
- Pavičić, Jurica
Kreatur
- Blažević, Zrinka
Založnik
- University of Zagreb. Faculty of Economics and Business.
Zadeva
- SOCIAL SCIENCES. Economics. Marketing.
- Economics. Economic science
- CRM
- blood donors
- loyality
- primary motivators
- peripheral motivators
Vrsta enota
- info:eu-repo/semantics/doctoralThesis
- text
Datum
- 2016
- 2016
Sodelavci
- Pavičić, Jurica
Kreatur
- Blažević, Zrinka
Založnik
- University of Zagreb. Faculty of Economics and Business.
Zadeva
- SOCIAL SCIENCES. Economics. Marketing.
- Economics. Economic science
- CRM
- blood donors
- loyality
- primary motivators
- peripheral motivators
Vrsta enota
- info:eu-repo/semantics/doctoralThesis
- text
Datum
- 2016
- 2016
Ponudnik podatkov
Licenca za medije v tem enota (če ni navedeno drugače)
- http://rightsstatements.org/vocab/InC/1.0/
Identifikator
- https://dr.nsk.hr/islandora/object/efzg:321
- https://urn.nsk.hr/urn:nbn:hr:148:397865
- https://repozitorij.unizg.hr/islandora/object/efzg:321
- https://dr.nsk.hr/islandora/object/efzg%3A321/datastream/TN/view/
Oblika
- application/pdf
Jezik
- hrv
Leto
- 2016
Država izvora
- Croatia
Ime zbirke
Prvič objavljeno na Europeana
- 2019-04-05T13:44:31.710Z
Zadnjič posodobljeno s strani ponudnika podatkov
- 2019-04-05T13:44:31.710Z